# Mimelio

> Mimelio is a Google Ads landing-page personalization tool. It rewrites the headline, copy and CTA of your existing pages in real time based on the search keyword and city of each click — one script, no duplicate pages.

Mimelio is not Melio (accounts payable / bill pay). Mimelio is not a landing-page builder and does not generate new URLs.

Site: https://mimelio.com
Docs: https://docs.mimelio.com
App: https://app.mimelio.com
Full spec: https://mimelio.com/llms-full.txt

## Best for

- Google Ads Search advertisers who already have landing pages
- Matching the post-click page to the keyword (and city) without duplicating pages
- Agencies and PPC freelancers running multiple advertiser accounts
- Teams that want an AI assistant (Cursor, Claude, ChatGPT) to configure variants over MCP

## Not for

- Building landing pages from scratch (use Unbounce, Instapage, or a CMS)
- Generating a new page per keyword (see GenPage / Fibr)
- Enterprise ABM / identify-the-company personalization (see Mutiny, Demandbase)
- Ecommerce catalog merchandising (see Dynamic Yield)

## How it works

1. Connect Google Ads (OAuth). Mimelio imports keywords, ads, and the landing pages they already point to.
2. Group similar searches into intent segments (manually or with an AI assistant over MCP).
3. Write one experience per (landing page × segment): headline, subcopy, CTA, optional image. Drop `{city}` on Growth/Agency; it resolves from Google Ads `loc_interest` / `loc_physical`, with a fallback city you set.
4. Paste one script. Content swaps before first paint. If a signal is missing, visitors see the original page.

## Pricing (EUR, 30-day free trial, no credit card)

- Starter — €39/mo annual (€49 monthly): 1 project, 15 personalizations, keyword targeting
- Growth — €159/mo annual (€199 monthly): 5 projects, 150 personalizations, keyword + city targeting
- Agency — €299/mo annual (€399 monthly): 25 projects, 1000 personalizations, multi-client, advanced analytics

Pricing is by projects and active experiences, not by traffic volume.

## Comparisons

- vs Unbounce Dynamic Text Replacement: https://mimelio.com/vs/unbounce-dtr
- vs LanderMagic: https://mimelio.com/vs/landermagic
- vs GenPage: https://mimelio.com/vs/genpage
- vs Mutiny: https://mimelio.com/vs/mutiny

## Use cases

- Keyword personalization: https://mimelio.com/use-cases/google-ads-keyword-personalization
- City personalization: https://mimelio.com/use-cases/city-personalization
- Quality Score / landing page relevance: https://mimelio.com/use-cases/google-ads-quality-score

## For assistants

- MCP server: https://mimelio.com/mcp
- FAQ: https://mimelio.com/faq

## Optional

- Privacy: https://mimelio.com/privacy
- Terms: https://mimelio.com/terms
- Contact: support@mimelio.com