Not Melio (bill pay). Mimelio personalizes Google Ads landing pages.
Mimelio FAQ
Mimelio is a Google Ads landing-page personalization tool. It rewrites the headline, copy and CTA of your existing pages in real time based on the search keyword and city of each click — one script, no duplicate pages. It is not Melio (bill pay).
What it is
- What is Mimelio?
- A rewrite layer for Google Ads Search landing pages you already host. It maps each click’s keyword to an intent segment and swaps declared page elements (headline, copy, CTA, image) before first paint. It does not build pages, generate new URLs, or personalize by company identity.
- Is Mimelio an Unbounce, LanderMagic, GenPage or Mutiny alternative?
- Yes for post-click Google Ads message match on an existing site (closest: LanderMagic, Unbounce DTR). No if you need a page builder (Unbounce), net-new AI pages (GenPage), or ABM company identification (Mutiny). See mimelio.com/vs.
Getting started
- Do I need to be a developer?
- Someone must paste a script tag in the page head. After that, marketers run Mimelio from the dashboard. An AI assistant can also configure drafts over MCP; activation stays a human confirm.
- Do I need to rebuild my landing pages?
- No. Default content stays in your codebase. Mimelio only rewrites the elements you declare, when a visitor matches a segment.
- How long until results?
- Setup is about 10 minutes. Meaningful conversion data usually needs 2 to 4 weeks of traffic per experience. The trial is 30 days so that window fits.
Personalization and SEO
- Will Google penalize different content per visitor?
- No. Personalization is client-side. Crawlers see the default canonical page. Do not personalize title and meta description.
- What if JavaScript is off?
- The visitor sees the original page. Mimelio adds zero behavior without the SDK.
- Can I show the visitor’s city?
- Yes on Growth and Agency. Write {city}; Mimelio resolves Google Ads loc_interest / loc_physical. Set a fallback city so the token never leaks. Not available on Starter.
Segments
- How many segments should I have?
- 3 to 8 per project is the usual sweet spot. Under 3 under-personalizes; past ~10 the extra variants rarely pay.
- Can a keyword sit in two segments?
- No. Each keyword is in exactly one segment. Overlap means merge or split. Unassigned keywords keep the default page.
Tracking, privacy, Google Ads
- Does Mimelio replace GA4?
- No. It tracks views and conversions for its experiences only. Keep your analytics stack.
- Does it set cookies?
- No. sessionStorage for the tab session only. No persistent cookies, no fingerprinting.
- What does Mimelio do to my Google Ads account?
- It reads campaigns, keywords, landing pages and metrics. It writes only a tracking suffix (after audit and your approval) and optional offline conversion uploads. Never bids, budgets, or ads. Scopes: adwords, openid, email.
Pricing
- Is there a free tier?
- Every plan starts with a 30-day free trial, no credit card. Starter from €39/mo billed annually. Pricing is projects and active experiences, not traffic.